Project Overview
Joe's Coffee required a bold, timeless brand identity that stood out in the saturated coffee market. We developed a personality rooted in vintage Americana and classic pin-up artistry, centered around the iconic 'Joe' pin-up on a stylized spade graphic. The project focused heavily on packaging, merchandise, and environmental design to ensure the brand's unique energy translated flawlessly across every touchpoint, from the espresso bar to apparel.
Key Deliverables
- Primary Logo and Custom Pin-Up Illustration
- Merchandise and Apparel Design (T-Shirts, Mugs)
- Retail Packaging Design (Coffee Bags and Cups)
- Full Brand Voice and Application Guidelines
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