Project Overview
Acadia Park Equipment Co. required a brand identity rooted in heritage, craft, and the wild spirit of the outdoors. We developed a comprehensive system utilizing hand-drawn, vintage-inspired illustrations for their patches and apparel, centered around iconic emblems like the moose, campfire, and hiking gear. The project scope covered everything from a full e-commerce website design and mobile user experience to final production-ready files for embroidered hats, printed tees, and marketing collateral.
Key Deliverables
- Primary Logo Suite (Campfire and Moose Marks)
- Digital E-commerce Website Design (Desktop & Mobile)
- Production Ready Artwork for Embroidery and Printing
- Brand Style Guide for Outdoor Aesthetic
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