Project Overview
Salty Sailor Brews needed an identity as bold and memorable as their craft beers. We designed a vintage nautical brand centered around a detailed illustration of a kraken and a weathered sailor, merging classic maritime grit with the rebellious spirit of craft brewing. The core challenge was translating complex illustration and custom tentacled typography across small-format packaging and labels while ensuring maximum shelf appeal. The result is a brand that tells a rich story the moment it hits the cooler.
Key Deliverables
- Primary Illustrative Logo and Mascot Design
- Custom Typography Logo (Tentacled Type)
- Full Six-Pack Packaging Structure and Graphics
- Beer Bottle Label Design System
- Large Selection of Design Elaments for Packageing and Promotions
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